Elvis Presley® Home Bedding Gets Media Attention

With our introduction of the Elvis Presley Home Bedding Collection a carefully planed public relations campaign was executed to create consumer awareness and the results were most favorable. Here is just some of the media and press coverage that has been generated.

los-angeles-dailynews

Elvis bedding wins Walmart contest

Elvis is entering the building, probably lots of them. Legends Home Bedding collection featuring images of Elvis Presley, co-created by Encino resident David Bursteen, is a grand prize winner in Wal-Mart’s second “Get on the Shelf” contest that began on July 1 and ended at midnight on Tuesday. Read More

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November 7, 2013 – Elvis heads to Wal-Mart’s shelves

Elvis will soon be in Wal-Mart’s house — and probably on its customers’ beds.  A bedding collection with The King was one of two winners of Wal-Mart’s “Get on the Shelf” contest, which searched for the hottest new products in America. A line of customizable silicone wristbands was the other. Read More

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WAL-MART’S NEXT HOT PRODUCTS

Elvis will soon be in Wal-Mart’s house — and probably on its customers’ beds. A bedding collection with The King was one of two winners of Wal-Mart’s “Get on the Shelf” contest, which searched for the hottest new products in America. A line of customizable silicone wristbands was the other. Read More…

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Walmart Names Two “Get on the Shelf” Winners

Walmart announces the two Grand Prize Winners of its popular Get on the Shelf contest, Elvis Presley Home Bedding Collection and SKRIBS Customizable Wristbands. As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support. They will also be introduced to the Walmart Stores’ Merchandising team for store shelf consideration. Read More

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Wal-Mart Stores, Inc. : Walmart Announces Two Grand Prize Winners of Nationwide “Get on the Shelf” Contest

SAN BRUNO, Calif. – Nov. 7, 2013 – Walmart announced today the two Grand Prize Winners of its popular Get on the Shelf contest, Elvis Presley Home Bedding Collection and SKRIBS Customizable Wristbands. As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support. They will also be introduced to the Walmart Stores’ Merchandising team for store shelf consideration. Read More

los-angeles-dailynews

King bedding: Local company pitches Elvis Presley comforters, pillow shams to Walmart

Now you can sleep like the King. But you’ll need a queen-size bed, at least for now. Thanks to Encino resident David Bursteen, you can bring Elvis Presley into your boudoir.

Bursteen is co-founder of Legends Home Bedding, whose debut offering is a Presley-themed line of comforters and pillow shams that feature the late singer’s image.

And it looks like Bursteen and his partner, former actress and model Ines Brigman, have a hit on their hands. With Bursteen handling marketing and Brigman doing the design work, they’ve already scored a sales gig at walmart.com, thanks in part to a vote by American shoppers. Read More

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Crowning Achievement For Local Trio

You know that urban legend about Elvis Presley being seen in a Wal-Mart store? It’s about to come true. Three Valley entrepreneurs have come up with the Elvis Presley Home Bedding Collection, which allows fans to snuggle up every night with the King of Rock n’ Roll.

Wal-Mart Stores Inc. plans to put the product on its shelves. Just as show business made Elvis a household name, it also spurred the signing of the Wal-Mart deal by Ines Brigman, David Bursteen and his twin brother Alan Bursteen, partners in Legend Home Bedding of North Hollywood.Read More

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Elvis is in the Bedding

Who doesn’t love Elvis?

Last year, David Bursteen and his partner, Ines Brigman, approached Elvis Presley Enterprises – the corporate entity that manages the Elvis Presley estate – with their brainchild: To make bedding sets with licensed images of the King himself.

“They asked us if we have a company. I said ‘no.'” said Bursteen, a self-described Elvis Presley fanatic, who previously worked in the toy and entertainment industries. Yet, in an odd twist of fate, Bursteen and Brigman were granted the license and access to the archived Elvis Presley photos. Read More